By Matt O'Bryant
Welcome back to our Weekend Box Office Report here @ECMG!
Even with some big films opening over the weekend, it was a very quiet Super Bowl weekend at the North American box office.
Taking the top spot at the box office for the second weekend in a row, Dreamworks Animation's Kung Fu Panda 3 brought in another $21 million bringing its domestic total to around $69 million.
The Coen brothers latest film Hail, Caesar! did okay over the weekend, bringing in $11.4 million to finish in second place. The film, which stars Josh Brolin, Channing Tatum, George Clooney and Scarlett Johansson, cost just $22 million to produce. So the film should turn a bit of a profit, by the end of its run. But its still not the hit the studio's were hoping for.
Coming in third place was Leonardo Dicaprio's The Revenant continuing its impressive run. bringing in another $7.1 million. The critically praised film has now brought in a massive $149.7 million since its debut. Star Wars: The Force Awakens also continued its record breaking dominance at the box office over the weekend landing in fourth place, taking in another $6.9 million at the box office. The film has officially made over $900 million at the domestic box office and over $2 billion globally.
Finally rounding out the top five was Lionsgate's The Choice, bringing in just $6.1 million in its opening weekend at the box office. The film marks the latest Nicholas Sparks adaptation to fail miserably at the box office. Why the studios keep releasing these "made-for-TV" movies in theaters is anyone's guess?
Finally we get to the other big release of the weekend and also one the biggest bombs of the year so far. Pride and Prejudice and Zombies as predicted, did not connect with audiences at all over the weekend. The film, a hybrid of Jane Austen's romances and The Walking Dead didn't even place in the top five, and earned just $5.2 million over the weekend. With a poor marketing campaign and multiple trailers having completely different tones, mainstream audiences were obviously confused about what they were getting and didn't even risk seeing the average looking film. The film in my opinion is lucky to even have a sixth place finish on a Super Bowl weekend.